Zingo Taxi Campaign - ads and posters

Nigel Abbey Design 2003

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Zingo is a brand new concept in street hailing taxis. Passengers can telephone black taxi cabs directly on their mobiles. The call is patched through to the nearest cab by satellite technology.

The poster and advertising campaign was written and created by Nigel Abbey Design. This teaser campaign was aimed at the 'hard nosed' cab drivers who would be reluctant to spend any downtime. The objective was to persuade the drivers to attend an open day.