Zingo Taxi Campaign

Zingo is a brand new concept in street hailing taxis. Passengers can telephone black taxi cabs directly on their mobiles. The call is patched through to the nearest cab by satellite technology.

The above flyer campaign was created by Nigel Abbey Design. This teaser campaign was aimed at the 'hard nosed' cab drivers who would be reluctant to spend any downtime. The objective was to persuade the drivers to attend an open day at one of 8 venues in different locations all over Greater London. The 'tongue in cheek' concept simplifies the map of London down to 12 major roads!

The flyers were economically printed eight up on an A1 sheet.

See also press ad and poster campaign.

Nigel Abbey Design 2003

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