View above as an Acrobat PDF? taps1.pdf
View other ads in taps.com campaign as Acrobat PDF's?
"Download the best brains in IT" - taps2.pdf
"Surfing for a new challenge?" - taps3.pdf
"What kind of company relies on a mouse?" - taps4.pdf
See also taps.com corporate brochure
Note: to view PDF files, download onto your desktop first, open Acrobat Reader application and then open files. Otherwise it may say "the application which created the file cannot be found etc."
taps.com recruitment advertising campaign
Taps.com is a rapidly growing internet recruitment company - an online job seeking service for top level graduates and IT professionals.
Our brief was to create a hard hitting single colour advertising campaign across the IT, new media and human resources press.
The target market is naturally sceptical about 'new media' - as opposed to tradition recruitment advertising, typically in the appointments pages of the national and international press.
The highly successful campaign ran for 5 weeks last year, majoring on different areas of expertise. The 'tongue-in-cheek' treatment was well received by the target audience and created a large number of hits to taps web site.
The simple, single colour approach ran as banners, half and full page ads. An extremely cost effective solution - working with a limited budget.
Dave Dixon (copy)
Nigel Abbey (art direction)