Nigel Abbey Design has a broad understanding of branding and corporate identity issues. We can create, implement and 'police' company identities and product brands.
As businesses increasingly depend on brand awareness and loyalty, the integrity of a company logo or product mark has become their single most valuable asset. We can help protect this vital element.
In addition to creating new corporate images for clients, like 2nd Byte, we have been involved with many brand development and implementation programmes.
For BT we helped develop many third party joint ventures with partnerships including those with other major international telecommunications companies.
Often corporate identity exercises are commissioned for the implementation of existing brands such as BAA, Alcan and Shell. This is however an important aspect of corporate identity consultancy. Projects include applying the brand image to numerous applications and involves drawing up and updating corporate identity manuals and carrying out CI 'inventories'.
Corporate identity cannot be seen in isolation, indeed most corporate design projects in some way rely on the sensitive application of a logo or brand device. We pride ourselves in being able to quickly adapt to a new client's design culture. This often involves co-operating with an in-house design department or other external agencies.
Links: BT work portfolio, CDR brochure, 2nd Byte Corporate Identity and Brochure, Alcan work portfolio and Shell RVI Manual. Gorringe Park Primary School Projects listing
Nigel Abbey Design
May 2000
All trade marks acknowledged
