Dividend Cover

BT Dividend Investment
Plan Booklet

Size: 175mm x 99mm
Printed in three special colours

July 1999

The BT Dividend Investment Plan booklet was a very important document sent out to all BT shareholders.

The cover style was based on the new bolder BT colour scheme which is a departure from the previous emphasis on the use of 'white space'.

The 'timeline' concept served to break up large areas of text and to act as a useful navigation device - helping shareholders to find their way through the 17 sections.

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