2nd Byte are an internet service company producing and maintaining intranet sites exclusively for the automotive industry. The design concept took car components from prestige car maker BMW (one of 2nd Byte's clients) and on each spread discretely re-branded it with the 2nd Byte logo. The photographs were shot on location at a BMW dealership in London and retouched by Nigel Abbey Design.

Top - 'the people' spread featured BMW engine filter
Below - 'the company' spread shows a BMW engine component